“Love begins with gentle care”

The reason why dogs are vulnerable to skin diseases,

Dog skin is three to four times thinner than human skin. 

While human skin is slightly acidic, a dog’s skin is closer to neutral. 

Because of this, its natural protective barrier can be more delicate. 

Also, since dogs have a higher body temperature than humans, their skin can be more easily affected by external factors. 

In addition, thinner skin means that ingredients can be absorbed more quickly. 

For these reasons, it is important to choose products made with gentle, safe ingredients that respect the natural balance of a dog’s skin.

'Borredo Dog Shampoo is formulated with ingredients that are gentle on the skin. Its key components are selected mainly from ingredients rated low-hazard on the EWG Skin Deep database (excluding fragrance). Please note: “EWG Verified” is a separate certification program. The formula is adjusted to a pH range that generally aligns with the typical skin surface of dogs (approximately pH 6.2–7.5), recognizing that canine skin differs from human skin. (The actual pH value of this product is indicated on the label.) For cleansing, the shampoo avoids sulfate-based surfactants. Instead, it uses three plant-derived surfactants, each chosen for its specific role. This combination is designed to cleanse the coat and skin gently, leaving them feeling soft, hydrated, and refreshed. 

Dog Skin Layers

A dog’s skin is much thinner and more delicate than human skin. 

It is made up of three main layers:

1. Epidermis

- The outermost layer that acts as a protective shield against external irritants.

- Dogs’ epidermis is three to four times thinner than humans, making it more sensitive. 

2. Dermis

- Contains hair follicles, glands, and blood vessels. 

- Helps maintain skin elasticity and overall skin health. 

3. Subcutaneous Tissue

- Made of fat and connective tissue. 

- Provides cushioning, support, and helps regulate body temperature.

A dog’s skin is much thinner and more delicate than human skin, which makes it more sensitive to irritation and imbalance. Keeping these characteristics in mind, Borredo formulates its dog-specific shampoo with great care. Our cleansing base uses only naturally derived surfactants, ensuring a gentle yet effective wash. All ingredients—apart from fragrance—are selected from EWG Green Grade materials, known for their low irritation potential and safety profile. Any added fragrance is carefully chosen and blended in full compliance with IFRA standards, staying within the approved limits to ensure safety for dogs with sensitive skin. By respecting the structural differences of canine skin and choosing mild, clean ingredients, Borredo’s shampoo supports healthier skin, comfortable cleansing, and a more enjoyable grooming experience.

Dog Skin pH

What Is Skin pH? 

Skin pH refers to how acidic or alkaline the surface of your skin is. 

It’s an important indicator of the skin’s overall balance and health. 

pH Scale

● pH 0~6 : Acidic 

● pH 7 : Neutral 

● pH 8 ~ 14 : Alkaline

Human skin pH 

Slightly acidic (around pH 4.5–5.5), which helps form a protective barrier against bacteria.

Dog skin pH

Closer to neutral (around pH 6.2–7.4), which means the skin barrier is more delicate and sensitive to irritation.

Borredo’s dog shampoo is formulated with a pH level that closely matches the natural pH of a dog’s skin. 

Using a product with a similar pH is important because it helps maintain the skin’s protective barrier, prevents unnecessary irritation, and supports a healthier coat. When the pH balance is disrupted—either too acidic or too alkaline—the skin can become dry, itchy, or more prone to sensitivity. By keeping the formula aligned with a dog’s natural pH, Borredo helps promote gentle cleansing while protecting the skin’s overall balance and comfort.

Sustainable and eco-friendly product

“For the next generation, join us in protecting the planet with eco-friendly choices—starting with Borredo Shampoo.”

All-PP pump / Plastic-only pump

We use highly recyclable PP containers that stay chemically stable with the product. 

The pump is also all-PP with no metal parts, so the entire bottle can be recycled together without separation.

FSC-certified paper supports sustainability.

We use FSC-certified paper produced in certified facilities for all boxes, manuals, and labels. FSC paper ensures responsible sourcing, supports sustainable forestry, and reduces environmental impact.

We use soy ink for all printed materials

Soy ink is an eco-friendly alternative to petroleum-based inks, offering cleaner printing, lower VOC emissions, and easier recycling. It is derived from renewable soybean oil, making it safer for the environment and more sustainable overall.

Borredo’s dog shampoo is certified by The Vegan Society in the UK.

Vegan Society certification ensures a fully vegan, cruelty-free formulation with transparent, ethically sourced ingredients trusted worldwide.

Certified Cruelty-Free by PETA

This product is certified under PETA’s program, ensuring it is completely cruelty-free with no animal testing at any stage.

Dermatest® for Groomers and Dog Owners.

Dermatest® certified for low irritation, tested for the safety of those who bathe dogs.

Made with 100% EWG Green Grade Ingredients.

All ingredients in the product are EWG Green Grade   (※ Fragrance excluded)

EWG Green Grade ensures safer, non-toxic, and eco-friendly ingredients.

※ The ingredient descriptions refer only to the characteristics of each material and do not imply any medicinal or drug-like effects of the product.

The primary function of a shampoo (wash) — cleansing — is carried out by surfactants, which make up the largest proportion of the formula. 

Borredo’s dog shampoo uses only naturally derived surfactants, avoiding sulfates. 

Below is an overview of the surfactants used, along with their characteristics and roles in the formula.

Borredo dog shampoo contains Sodium Cocoyl Alaninate, a gentle, naturally derived surfactant. It effectively cleanses without stripping natural oils, helps maintain a healthy coat, and is mild enough for sensitive skin, making it ideal for dogs.

Sodium Cocoyl Alaninate is an eco-friendly surfactant that biodegrades rapidly in wastewater, with over 90% breaking down within 28–48 hours, helping to minimize environmental impact.

The primary function of a shampoo (wash) — cleansing — is carried out by surfactants, which make up the largest proportion of the formula. 

Borredo’s dog shampoo uses only naturally derived surfactants, avoiding sulfates. 

Below is an overview of the surfactants used, along with their characteristics and roles in the formula.

Lauryl Glucoside, derived from coconut oil–based lauryl alcohol combined with glucose, is a gentle yet effective cleansing ingredient suitable for sensitive skin. Its amphiphilic structure—hydrophilic glucose and lipophilic lauryl chains—enables it to surround and lift dirt and impurities from the skin and coat without stripping natural moisturizing factors, thereby preserving the protective barrier

According to the European Chemicals Agency (ECHA), Lauryl Glucoside is highly biodegradable, rapidly broken down by enzymes in biological environments, and does not accumulate in nature. It meets the highest OECD classification for biodegradability. Its toxicity to marine ecosystems is extremely low, with high LC50 values for fish, shellfish, algae, and other aquatic organisms, confirming its environmental safety. (※ EU organic certified surfactant)

The primary function of a shampoo (wash) — cleansing — is carried out by surfactants, which make up the largest proportion of the formula. 

Borredo’s dog shampoo uses only naturally derived surfactants, avoiding sulfates. 

Below is an overview of the surfactants used, along with their characteristics and roles in the formula.

Derived from plant-based sources such as palm kernel, coconut, and corn, this ingredient is classified as mild and non-irritating to the skin. It enhances the cleansing power of other surfactants and promotes foaming when mixed with liquids, improving the overall user experience.

(※ EU organic certified surfactant)

The primary function of a shampoo (wash) — cleansing — is carried out by surfactants, which make up the largest proportion of the formula. 

Borredo’s dog shampoo uses only naturally derived surfactants, avoiding sulfates. 

Below is an overview of the surfactants used, along with their characteristics and roles in the formula.

Coco-Glucoside is especially beneficial in dog shampoo because it is gentle enough for frequent washing and suitable for dogs with sensitive or allergy-prone skin. It helps maintain the skin’s natural pH balance, supports a healthy coat, and improves the spreadability of the formula, allowing the shampoo to rinse off easily without leaving residue. Its plant-derived nature and excellent biodegradability also make it a safe and eco-friendly choice for pets and the environment.

Borredo dog shampoo includes SymClariol®, a multifunctional hygiene-active ingredient with deodorizing, antimicrobial and skin-conditioning properties. 

It helps neutralize unpleasant dog odours, reduces the risk of microbial overgrowth that can cause dandruff or itching, and contributes to a cleaner, healthier skin and coat.

● Deodorizing & Antimicrobial Action

SymClariol® helps suppress odor-causing bacteria and micro-impurities, effectively reducing characteristic dog odors. 

• Supports Skin & Scalp Balance

It helps prevent dandruff and itching caused by excess sebum or microbial overgrowth, making it suitable for sensitive dogs or those requiring frequent washing.

• Skin Conditioning Benefits

Beyond cleansing and deodorizing, it contributes to overall skin hygiene and helps maintain a healthy, well-conditioned coat.

• Natural Moisturizing Agent

Betaine is a naturally occurring amino acid derivative that helps attract and retain moisture, keeping the dog’s skin and coat hydrated.

• Osmoprotective Function

Acts as an osmoprotectant, helping to balance water within the skin and hair fibers, supporting a healthy moisture barrier.

• Skin Protection

Helps reduce moisture loss and protects the skin from external irritation, making it suitable for sensitive or easily irritated skin.

• Formulation Stability & Comfort

Maintains moisture balance within the formulation, contributing to a mild, soothing cleansing experience for dog's.

• Comforts Sensitive Skin

Allantoin helps soothe and calm skin that may feel dry or easily irritated, making the wash more gentle for sensitive dogs.

• Supports a Healthy Skin Condition

Helps maintain a balanced skin surface by encouraging smooth, healthy-looking skin.

• Moisturizing & Conditioning Effect

Helps the skin retain moisture, contributing to improved comfort and a well-conditioned feel.

• Softens Dry or Rough Areas

Provides a mild keratolytic effect that helps soften and smooth flaky or rough patches.

Panthenol, a provitamin of B5, is absorbed into the skin and helps maintain optimal moisture levels while supporting a healthy skin barrier. 

In Borredo dog shampoo, it works to keep your dog’s skin soft and comfortable, while promoting a smooth, shiny, and well-conditioned coat. 

Gentle yet effective, Panthenol enhances the overall washing experience, leaving skin hydrated and coat looking healthy and nourished.

This naturally derived ingredient contains active components such as Madecassoside and Asiaticoside, commonly known as Centella extract. 

In Borredo dog shampoo, it provides a soothing and calming effect on the skin, helping to support sensitive or easily irritated skin. 

By promoting a healthy-feeling skin surface, it contributes to the overall comfort of your dog during and after bath time. 

Additionally, it helps maintain a soft, smooth, and well-conditioned coat, enhancing both the look and touch of the fur while supporting the dog’s natural skin balance.

Hyaluronic acid, a naturally derived polysaccharide, is known for its exceptional moisturizing properties. 

In Borredo dog shampoo, it helps maintain optimal skin hydration by attracting and holding water up to a thousand times its weight. 

Even a small amount provides effective moisturization, creating a protective moisture layer on the skin while penetrating deeply to prevent dryness. 

This helps keep your dog’s skin comfortable, soft, and well-conditioned.

With over 200 million scent receptors, a dog’s nose perceives the world at an intensity far beyond human capability. For them, strong fragrances aren’t just noticeable—they can be stressful and overwhelming. Our products are therefore engineered with delicate, scientifically considerate fragrance profiles, ensuring comfort, safety, and a naturally pleasant sensory experience for every dog.

'FAOAVE' has formulated a new fragrance profile inspired by the aromatic characteristics of berry fruits, blending nature-driven notes with advanced scent technology.

Research-backed scent studies reveal that blueberry and blackberry accords are comforting and non-irritating to dogs, with certain dogs showing a natural curiosity toward these aromas. This positions berry fragrances as a refined, trustworthy choice for pet care formulations that seek both sensory appeal and animal well-being.

This fragrance was developed in accordance with IFRA guidelines, and all restricted or banned allergenic substances regulated in the United States, Europe, Japan, Korea, and Canada were removed or formulated within their allowed limits.